theDealyo.com - was a unique undertaking… and still is. Tasked with designing a heavily traffic’ed site the client wanted a design that would separate them from the multitudes of sites out there. Basically a blog based design that didn’t necessarily look like a blog. With cutting edge features that didn’t look or act complicated – allowing the users to read, search and share easily and efficiently. From complete architecture planning, logo design and custom scripting theDealyo remains unique… At least until someone copies the trail that theDealyo has blazed in this market.
The Monotonous Email Reinvented
thDealyo not only wanted to set itself apart from the herd on the basic website – but they wanted to extend the new industry direct to their opt in email campaigns as well. The trick to this was to automate everything from the far reaches of Facebook, Twitter and the thousands of monthly email subscribers coming in from the website. So we developed an automated backend service to do this automagically for theDealyo allowing them to focus on the content rather than collecting and processing all of this each day. From monthly newsletters to daily emails and instant notifications – we made it easy to use and get these types of notifications.
Extended Branding & Identity
Separating theDealyo again in a sea of competitors, the approach to extended branding was no different than the core principles for developing the website: Clean, Fun and Intuitive … yet professional grade. A common (sometimes overused) element is the QR code – but when used in the right way (planned / staged usage) – it can be a powerful tool:
Implementing that onto the business card assisted theDealyo in media pitches allowing recipients of the business card to quickly scan, view and visualize theDealyo’s media kit when in discussions at trade shows or informal meetings. This was yet another first theDealyo brainstormed to connect usability with design…