<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>desynelab</title>
	<atom:link href="http://www.desynelab.com/live/feed" rel="self" type="application/rss+xml" />
	<link>http://www.desynelab.com/live</link>
	<description>visual communications</description>
	<lastBuildDate>Fri, 03 Aug 2012 20:36:47 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>theDealyo.com</title>
		<link>http://www.desynelab.com/live/portfolio-items/thedealyo-com</link>
		<comments>http://www.desynelab.com/live/portfolio-items/thedealyo-com#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:53:38 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=66</guid>
		<description><![CDATA[theDealyo.com  - was a unique undertaking&#8230; and still is. Tasked with designing a heavily traffic&#8217;ed site the client wanted a design that would separate them &#8230; <a class="more-btn" href="http://www.desynelab.com/live/portfolio-items/thedealyo-com">Read more &#187;</a>]]></description>
				<content:encoded><![CDATA[<p>theDealyo.com  - was a unique undertaking&#8230; and still is. Tasked with designing a heavily traffic&#8217;ed site the client wanted a design that would separate them from the multitudes of sites out there. Basically a blog based design that didn&#8217;t necessarily look like a blog. With cutting edge features that didn&#8217;t look or act complicated &#8211; allowing the users to read, search and share easily and efficiently. From complete architecture planning, logo design and custom scripting theDealyo remains unique&#8230; At least until someone copies the trail that theDealyo has blazed in this market.</p>
<div class="hdivider">
<hr/></div>
<h2>The Monotonous Email Reinvented</h2>
<img class="pt-img alignleft frame" src="http://www.desynelab.com/live/wp-content/themes/showycase/functions/timthumb.php?src=http://www.desynelab.com/live/wp-content/uploads/2012/02/main1.png&amp;h=440&amp;w=442&amp;zc=1&amp;q=100&amp;a=t" alt="" title=""/><p>thDealyo not only wanted to set itself apart from the herd on the basic website &#8211; but they wanted to extend the new industry direct to their opt in email campaigns as well. The trick to this was to automate everything from the far reaches of Facebook, Twitter and the thousands of monthly email subscribers coming in from the website. So we developed an automated backend service to do this automagically for theDealyo allowing them to focus on the content rather than collecting and processing all of this each day. From monthly newsletters to daily emails and instant notifications &#8211; we made it easy to use and get these types of notifications.</p>
<a class="alignleft" title="theDealyo.com" href="http://www.desynelab.com/live/wp-content/uploads/2012/02/2012-02-22_12-07-37.png" rel="prettyPhoto" style="width: 450px;"><img class="pt-img frame" src="http://www.desynelab.com/live/wp-content/themes/showycase/functions/timthumb.php?src=http://www.desynelab.com/live/wp-content/uploads/2012/02/2012-02-22_12-07-37.png&amp;h=440&amp;w=442&amp;zc=1&amp;q=100&amp;a=t" alt=""/></a><div class="hdivider">
<hr/></div>
<h2>Extended Branding &amp; Identity</h2>
<p>Separating theDealyo again in a sea of competitors, the approach to extended branding was no different than the core principles for developing the website: Clean, Fun and Intuitive &#8230; yet professional grade. A common (sometimes overused) element is the QR code &#8211; but when used in the right way (planned / staged usage) &#8211; it can be a powerful tool:</p>
<a class="alignleft" title="theDealyo Card Layout" href="http://www.desynelab.com/live/wp-content/uploads/2012/02/DSC_0001.jpg" rel="prettyPhoto" style="width: 450px;"><img class="pt-img frame" src="http://www.desynelab.com/live/wp-content/themes/showycase/functions/timthumb.php?src=http://www.desynelab.com/live/wp-content/uploads/2012/02/DSC_0001.jpg&amp;h=228&amp;w=442&amp;zc=1&amp;q=100&amp;a=t" alt=""/></a><p>Implementing that onto the business card assisted theDealyo in media pitches allowing recipients of the business card to quickly scan, view and visualize theDealyo&#8217;s media kit when in discussions at trade shows or informal meetings. This was yet another first theDealyo brainstormed to connect usability with design&#8230;</p>
<a class="alignleft" title="theDealyo Card Layout" href="http://www.desynelab.com/live/wp-content/uploads/2012/02/Screen-Shot-2012-02-22-at-1.43.11-PM.png" rel="prettyPhoto" style="width: 450px;"><img class="pt-img frame" src="http://www.desynelab.com/live/wp-content/themes/showycase/functions/timthumb.php?src=http://www.desynelab.com/live/wp-content/uploads/2012/02/Screen-Shot-2012-02-22-at-1.43.11-PM.png&amp;h=442&amp;w=442&amp;zc=1&amp;q=100&amp;a=t" alt=""/></a><p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/thedealyo-com/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stone Brewery</title>
		<link>http://www.desynelab.com/live/portfolio-items/stone-brewery</link>
		<comments>http://www.desynelab.com/live/portfolio-items/stone-brewery#comments</comments>
		<pubDate>Fri, 24 Feb 2012 14:40:05 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=146</guid>
		<description><![CDATA[Design for the legendary Stone Brewery in San Diego, CA. Logo was remixed for embroidery/silkscreen of accessories and wearables for Brewery retail shops.]]></description>
				<content:encoded><![CDATA[<p>Design for the legendary Stone Brewery in San Diego, CA.</p>
<p>Logo was remixed for embroidery/silkscreen of accessories and wearables for Brewery retail shops.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/stone-brewery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jobtrakk</title>
		<link>http://www.desynelab.com/live/portfolio-items/jobtrakk</link>
		<comments>http://www.desynelab.com/live/portfolio-items/jobtrakk#comments</comments>
		<pubDate>Fri, 24 Feb 2012 13:47:55 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=137</guid>
		<description><![CDATA[Jobtrakk is a totally unique web based framework initially developed for the battlefields of the creative agency. Jobtrakk was born as a cost effective, completely &#8230; <a class="more-btn" href="http://www.desynelab.com/live/portfolio-items/jobtrakk">Read more &#187;</a>]]></description>
				<content:encoded><![CDATA[<div title="Page 12">
<p>Jobtrakk is a totally unique web based framework initially developed for the battlefields of the creative agency. Jobtrakk was born as a cost effective, completely customizable Mac &amp; PC friendly application that manages all aspects of the development and design process. For 10 years the system has evolved into countless flavors and species &#8211; the Jobtrakk development team (account service and design directors themselves) have truly seen it all and have driven the principles of account and project management into the framework.</p>
<h2>Dynamic Tailored Business Framework &amp; Business Consulting</h2>
<p>A completely custom solution, Jobtrakk automates your business’ production and project management by connecting resources &#8211; regardless of industry. Accessible via any device with the latest web browsing abilities (yes that does include the iPhone and Blackberry), the Jobtrakk has changed the way creative and production departments interact and connect with vendors, freelancers and clients.</p>
<p>Jobtrakk currently automates production and development processes in multiple markets including (but not limited to) Marketing, Advertising, Manufacturing and Mass Media.</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/jobtrakk/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blue Magnolia</title>
		<link>http://www.desynelab.com/live/portfolio-items/blue-magnolia</link>
		<comments>http://www.desynelab.com/live/portfolio-items/blue-magnolia#comments</comments>
		<pubDate>Fri, 24 Feb 2012 06:23:41 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=133</guid>
		<description><![CDATA[Identity, Web Design &#38; Development for Santa Barbara based floral and events studio catering to celebrity clientele the like of Oprah Winfrey, Elton John, Bob &#8230; <a class="more-btn" href="http://www.desynelab.com/live/portfolio-items/blue-magnolia">Read more &#187;</a>]]></description>
				<content:encoded><![CDATA[<p>Identity, Web Design &amp; Development for Santa Barbara based floral and events studio catering to celebrity clientele the like of Oprah Winfrey, Elton John, Bob Green, John Travolta to name a few&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/blue-magnolia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old Guys Rule Golf</title>
		<link>http://www.desynelab.com/live/portfolio-items/old-guys-rule-golf</link>
		<comments>http://www.desynelab.com/live/portfolio-items/old-guys-rule-golf#comments</comments>
		<pubDate>Fri, 24 Feb 2012 06:10:49 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=130</guid>
		<description><![CDATA[Cover design &#38; catalog / web minisite layout for Old Guys Rule Clothing license for introduction into Golf Industry. Catalog, Logo (Refresh), Online Web Flip &#8230; <a class="more-btn" href="http://www.desynelab.com/live/portfolio-items/old-guys-rule-golf">Read more &#187;</a>]]></description>
				<content:encoded><![CDATA[<p>Cover design &amp; catalog / web minisite layout for Old Guys Rule Clothing license for introduction into Golf Industry.</p>
<p>Catalog, Logo (<em>Refresh</em>), Online Web Flip Brochure.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/old-guys-rule-golf/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OrganicDeals.com</title>
		<link>http://www.desynelab.com/live/portfolio-items/122</link>
		<comments>http://www.desynelab.com/live/portfolio-items/122#comments</comments>
		<pubDate>Fri, 24 Feb 2012 05:23:50 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=122</guid>
		<description><![CDATA[Identity / Logo for online organic deal blogger.]]></description>
				<content:encoded><![CDATA[<p>Identity / Logo for online organic deal blogger.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/122/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MustLoveCoupons.com</title>
		<link>http://www.desynelab.com/live/portfolio-items/mustlovecoupons-com</link>
		<comments>http://www.desynelab.com/live/portfolio-items/mustlovecoupons-com#comments</comments>
		<pubDate>Fri, 24 Feb 2012 05:21:45 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=104</guid>
		<description><![CDATA[Logo refresh design and layout for online deal blogger.]]></description>
				<content:encoded><![CDATA[<p>Logo refresh design and layout for online deal blogger.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/mustlovecoupons-com/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MyVipRSVP.com</title>
		<link>http://www.desynelab.com/live/portfolio-items/myviprsvp-com</link>
		<comments>http://www.desynelab.com/live/portfolio-items/myviprsvp-com#comments</comments>
		<pubDate>Fri, 24 Feb 2012 03:42:08 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=108</guid>
		<description><![CDATA[The Ultimate Event Planning and Management Solution, MYVIPRSVP.com was designed and developed with a first- to-market solution that automates the event development process from start &#8230; <a class="more-btn" href="http://www.desynelab.com/live/portfolio-items/myviprsvp-com">Read more &#187;</a>]]></description>
				<content:encoded><![CDATA[<div title="Page 7">
<p>The Ultimate Event Planning and Management Solution, MYVIPRSVP.com was designed and developed with a first- to-market solution that automates the event development process from start to finish through a complete full service approach. MyVipRSVP.com is an invaluable tool for online attendee guest list management, online ticket sales and post event attendee reporting. The system auto generates subdomains as well as SEO compliant architecture for each RSVP &#8211; making the setup and management process easier than ever to deploy an event.</p>
<p>&nbsp;</p>
<h2>Front End Framework Setup</h2>
<p>Just for pitches and presentations, a front end &#8220;pitch&#8221; product site was also setup for the client to easily access, update and manage via common WordPress custom template. <em>(seen below)</em></p>
<p><a href="http://www.desynelab.com/live/wp-content/uploads/2012/02/Screen-Shot-2012-02-22-at-4.54.00-PM.png" rel="lightbox[108]" title="Screen Shot 2012-02-22 at 4.54.00 PM"><img class="alignleft size-large wp-image-192" title="Screen Shot 2012-02-22 at 4.54.00 PM" src="http://www.desynelab.com/live/wp-content/uploads/2012/02/Screen-Shot-2012-02-22-at-4.54.00-PM-1024x784.png" alt="" width="423" height="323" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.desynelab.com/live/wp-content/uploads/2012/02/Screen-Shot-2012-02-22-at-4.54.22-PM.png" rel="lightbox[108]" title="Screen Shot 2012-02-22 at 4.54.22 PM"><img title="Screen Shot 2012-02-22 at 4.54.22 PM" src="http://www.desynelab.com/live/wp-content/uploads/2012/02/Screen-Shot-2012-02-22-at-4.54.22-PM-1024x808.png" alt="" width="423" height="333" /></a></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/myviprsvp-com/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Anthony Robbins Companies</title>
		<link>http://www.desynelab.com/live/portfolio-items/70</link>
		<comments>http://www.desynelab.com/live/portfolio-items/70#comments</comments>
		<pubDate>Thu, 23 Feb 2012 16:01:58 +0000</pubDate>
		<dc:creator>dlab</dc:creator>
		
		<guid isPermaLink="false">http://www.desynelab.com/live/?post_type=portfolio&#038;p=70</guid>
		<description><![CDATA[From logo and logotype direction and design, to marketing and branding visual communication ARC needed a fresh new look online, print and email. Visualized Web: &#8230; <a class="more-btn" href="http://www.desynelab.com/live/portfolio-items/70">Read more &#187;</a>]]></description>
				<content:encoded><![CDATA[<p>From logo and logotype direction and design, to marketing and branding visual communication ARC needed a fresh new look online, print and email.</p>
<a class="alignnone" title="The Anthony Robbins Companies" href="http://www.desynelab.com/live/wp-content/uploads/2012/02/Screen-Shot-2012-02-25-at-11.42.21-AM.png" rel="prettyPhoto" style="width: 450px;"><img class="pt-img frame" src="http://www.desynelab.com/live/wp-content/themes/showycase/functions/timthumb.php?src=http://www.desynelab.com/live/wp-content/uploads/2012/02/Screen-Shot-2012-02-25-at-11.42.21-AM.png&amp;h=442&amp;w=442&amp;zc=1&amp;q=100&amp;a=t" alt=""/></a><h2>Visualized Web:</h2>
<p>Working as lead on this helped ARC to refresh their aging website. From the ground up from Design, Development and Deployment ARC was reinvented to work with site visitors, members and employees to visualize a web presence that was equally as engaging and motivating as Tony himself.</p>
<p>&nbsp;</p>
<h2>Print Results:</h2>
<p>Direct Mail campaign was redesigned to give a more lifestyle orientated approach featuring impressive results:</p>
<div title="Page 4">
<div>
<div>
<div>
<p>When comparing previous results (design-tests from existing designs) The new direct mail designs pulled higher overall responses.<br />
Product specific list mailing improved from .76% (previous) response to 1.07% (new designs).<br />
The general mailing improved response rate from .44% (previous) to .98% (new designs).</p>
</div>
</div>
</div>
</div>
<h2><a href="http://www.desynelab.com/live/wp-content/uploads/2012/02/ROCK_many1.png" rel="lightbox[70]" title="ROCK_many"><img class="alignleft size-full wp-image-190" title="ROCK_many" src="http://www.desynelab.com/live/wp-content/uploads/2012/02/ROCK_many1.png" alt="" width="531" height="359" /></a></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2>Broadcast / Digital Delivery:</h2>
<p>Anthony Robbins was one of the first to bring motivational events to more people than ever though possible. Leveraging the latest satellite technology at the time, Robbins embarked on digital delivery of live events via proctored in theater venues which interacted simultaneously with Tony and his live performances / seminars. This was at the time groundbreaking and created the need for stings and broadcast design in addition to existing DVD&#8217;s and web events. See below for a digital delivery product sting:</p>
<p>&nbsp;</p>
<p><a href="http://www.desynelab.com/live/wp-content/uploads/2012/08/Empowernet_tag-Broadband.m4v" target="_blank"><img class="alignleft size-full wp-image-231" title="Empowernet_tag" src="http://www.desynelab.com/live/wp-content/uploads/2012/08/Empowernet_tag.jpg" alt="" width="640" height="360" /></a></p>
<p>&nbsp;</p>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2></h2>
<h2>Email Re-Invented:</h2>
<p>The Next Level Newsletter was redeveloped from the ground up. Providing a consistent and timely reminder to keep customers and members of the ARC.com website and events informed through a value-added monthly mailing that had as much content as most magazines. All of this data and information was transformed into a streamlined customized newsletter for users to engage, interact and share valuable tips, articles and pre / post event prep information.</p>
<p>&nbsp;</p>
<p><a href="http://www.desynelab.com/live/wp-content/uploads/2012/02/port2_nextLevel_small.png" rel="lightbox[70]" title="port2_nextLevel_small"><img class="alignleft size-full wp-image-187" title="port2_nextLevel_small" src="http://www.desynelab.com/live/wp-content/uploads/2012/02/port2_nextLevel_small.png" alt="" width="500" height="377" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.desynelab.com/live/portfolio-items/70/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
